In mid-June, ROCCO is a new neurocosmetic skincare range that's launching exclusively in Boots stores, introducing an experience that combines results-driven skincare ingredients with sensorial formulations to support emotional well-being and intentional everyday rituals. Founded by broadcaster, creative and entrepreneur Laura Jackson, ROCCO was born out of a frustration with overly complex routines and products that fail to deliver on their core promise.
Aimed at savvy skincare consumers who want simple yet effective solutions, ROCCO prioritizes plant-based ingredients, clinically supported actives and a proprietary FaceFeels fragrance developed using Aroma Wellness technology. In the debut lineup, consumers will find a foaming cleanser with probiotics and arugula extract, the Triple Up Hydrating 3-in-1 Toner & Primer, and other everyday essentials like the Cloud Bounce Hydrating Moisturiser.
What's Driving This Trend
- Neurocosmetic Sensory Skincare
- Blending neuroscience-informed scents and textures with active ingredients to create products that modulate mood while delivering measurable skin benefits.
- Simplified Results-driven Routines
- Streamlined multi-tasking formulations that reduce regimen complexity while concentrating clinically supported actives for consistent daily use.
- Aroma-wellness Personalization
- Fragrance systems designed with wellness technology that can be tailored to individual emotional responses and ritual preferences.
Who This Affects Most
- Pharmacy Retail Distribution
- Exclusive launches and curated in-store experiences that combine convenience with credibility to reach mainstream consumers seeking trusted, feel-good skincare.
- Beauty Technology Platforms
- Digital diagnostics and sensory profiling tools that connect consumer mood data with personalized neurocosmetic recommendations and formulations.
- Functional Fragrance Manufacturing
- Specialized fragrance houses developing Aroma Wellness compounds and delivery systems that influence neuro-emotional states when paired with topical products.
