The New Robinsons Fruit Creations is Created with Grownups in Mind

 - Jan 20, 2018
References: robinsonssquash & foodbev
Fruit juice is a common product for kids to enjoy as part of a healthy diet, but the new Robinsons Fruit Creations have been announced by the brand as a new option that is tailored for adults to try.

The new drinks have been unveiled as part of a major marketing push to let consumers know that the products from the brand are no longer just for kids to enjoy. This consists of a charming advertisement spot starring a young girl educating adults in several humorous situations that there is a new way to stay hydrated and healthy.

Speaking on the new Robinsons Fruit Creations product and campaign, Chief Marketing Officer at Britvic, Matt Barwell, said, "Kids are currently seen as the main consumers of squash, so the creative is designed to help land the new adult proposition in a way that’s new for Robinsons and entertaining for adults, using the disarming wisdom of children. With a staggering three million glasses of Robinsons squash being drunk every day in Britain, who better than our child squash experts to educate adults about the great taste of new Robinsons Fruit Creations?"