Art is all around us. Even in the deep dark corners of the toy box that is in your kids' room, or upstairs in your parent's attic. With a heat gun and a jug of Elmer's glue you can become the next Rodin. Robert Bradford looked at discarded plastic and saw art. If it sells, it's displayed in somebody's home as opposed to the landfill.
Implications - While there is ample importance placed on designing new and innovative products today, companies often fail to recognize the opportunities that older products bear today. Instead of constantly focusing on ways to design the most contemporary products available to consumers today, companies should consider combining old favorites of consumers with a modern edge. In doing so, they will appeal to eco-conscious consumers and those who value vintage-inspired qualities in their products.
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