The disgruntled, self-proclaimed co-founder of Beats by Dre, Steve Lamar, has returned with new audio brand Roam.
The brand's first launch is a product called Ropes: part sleek audio technology, part fashion accessory, the earbuds are being marketed as a lifestyle choice for music lovers. With a six-hour battery life and Bluetooth-connecting capabilities, Ropes don't need to be shackled to your smartphone to function. Moreover, when they're not being used, they attach to each other, forming a coil that will hang around your neck.
Overall, Ropes are perfect for those that prefer the subtler look and lighter feel of earbuds to headphones. However, the slick design allows them to be just as much of a fashion statement -- although it's one statement that will cost you around $300 to achieve.