The disgruntled, self-proclaimed co-founder of Beats by Dre, Steve Lamar, has returned with new audio brand Roam.
The brand's first launch is a product called Ropes: part sleek audio technology, part fashion accessory, the earbuds are being marketed as a lifestyle choice for music lovers. With a six-hour battery life and Bluetooth-connecting capabilities, Ropes don't need to be shackled to your smartphone to function. Moreover, when they're not being used, they attach to each other, forming a coil that will hang around your neck.
Overall, Ropes are perfect for those that prefer the subtler look and lighter feel of earbuds to headphones. However, the slick design allows them to be just as much of a fashion statement -- although it's one statement that will cost you around $300 to achieve.
What's Driving This Trend
- Fashionable Audio Accessories
- Opportunity for developing audio accessories that cater to both the tech and fashion industry.
- Wireless Audio Technology
- Opportunity to develop more wireless audio technology to cater to the needs of consumers on the go.
- Lifestyle Audio Devices
- Opportunity for the development of audio devices that not only focus on functionality, but also on lifestyle brands.
Who This Affects Most
- Consumer Electronics
- Opportunity for consumer electronics brands to adopt a more fashion-forward approach to their designs.
- Fashion
- Opportunity for fashion brands to venture into the audio accessories market.
- Music Streaming Services
- Opportunity for music streaming services to offer exclusive partnerships with lifestyle audio device brands for a unique listening experience.
