Photographer Felipe Cuartas traveled to the "middle of nowhere" -- AKA the outskirts of Antioquia, a Colombian Province -- with model Juana Carolina Martinez to shoot an exclusive C-Heads editorial. The model-photographer duo were joined by stylist Lisa Salazar and makeup artist Linda Munera. Salazar dressed Martinez in a denim Harley Davidson vest, suede boots, overalls and plaid, while Munera gave her a mild smokey-eye look perfect for adventuring.
Whether she's taking in the scenery from the high vantage point of a mountain, skimming a book (Alexa Chung's 'IT') or stopping traffic with her out-of-this-world beauty, Martinez looks like she's enjoying every minute of this free-spirited journey.
Cuartas explains that he was inspired by road films over the past two decades, which depict a "sensual girl hitchhiking through mountainous roads."
Why This Trend Is Growing
- Road Film Fashion
- Opportunity for fashion brands to create collections inspired by the free-spirited style seen in road films.
- Adventure Makeup
- Disruptive innovation opportunity for makeup brands to develop products specifically designed for adventurous lifestyles.
- Exploration Photography
- Potential for photographers to capture unique and adventurous locations, like the outskirts of Antioquia, for editorial shoots.
Industries Being Reshaped
- Fashion
- Fashion brands can tap into the trend of road film fashion to attract consumers seeking a free-spirited style.
- Makeup
- Makeup brands can cater to the growing demand for adventure makeup products that are long-lasting and versatile.
- Photography
- Photographers can explore off-the-beaten-path locations and offer unique editorial shoots that capture the spirit of exploration.
