The ROA Spring/Summer 2021 collection is full of performance designs that prepares adventurers for any trail. The Italian label delivers a wide selection of goods that are familiar. This includes iconic silhouettes such as the "Oblique, Andreas, Neal, Daiquiri Mid, Minaar, Gorak, Lhakpa and Lhamu."
Every single item is complete in a vibrant color palette or pattern to bring an exciting energy to the designs. Notably, the Andreas boot is detailed in a light brown camo pattern at the base and enhanced further with a mossy green tonal fleece material. This is all held together with white tonal rope laces to offer some adjustability and contrast. Items such as the Neal and the Daiquiri Mid appeal to those who prefer something more muted.
Image Credit: ROA
What's Driving This Trend
- Performance Design
- Opportunity for disruptive innovation in developing highly functional and stylish performance gear for outdoor enthusiasts.
- Vibrant Color Palette
- Opportunity for disruptive innovation in incorporating bold and vibrant color schemes in performance gear to enhance energy and style.
- Camo Patterns
- Opportunity for disruptive innovation in incorporating camo patterns in performance gear to blend functionality with fashion.
Who This Affects Most
- Outdoor Gear
- Opportunity for disruptive innovation in the development of functional and stylish gear for outdoor enthusiasts, utilizing the latest performance technologies.
- Fashion
- Opportunity for disruptive innovation in the fashion industry, by incorporating functional design principles and performance technologies in stylish clothing and footwear.
- Athletic Footwear
- Opportunity for disruptive innovation in athletic footwear, by developing high-performance shoes that combine style and functionality for outdoor activities.
