Modernized Wing Back Armchairs

The Ro Easy Chair by Jaime Hayon is Comfortable and Contemporary

The Ro Easy Chair is perfect for those looking to add a comfortable and classic touch to their homes without going too traditional. Modeled after the iconic wing back armchairs, the design has been modernized with sleeker lines and a more minimalist aesthetic.

Designed by prolific Spanish designer Jaime Hayon in collaboration with Republic of Fritz Hansen, the Ro Easy Chair ditches the leather for a more approachable fabric. Aside from traditional colors, it comes in soft and bright options including violet, yellow, sage-green and sand. The pastels really highlight the translation of its name, which means 'tranquility' in Danish.

Curvy and elegant, the Ro Easy Chair embraces the body to create a private space for relaxation.

Modernized Wing Back Armchairs
The trend of modernized wing back armchairs is disrupting the furniture industry by reimagining traditional designs with sleeker lines and a minimalist aesthetic.
Approachable Fabric
The trend of using approachable fabric instead of leather in furniture design presents disruptive innovation opportunities in the textile industry, catering to consumers looking for comfort and contemporary style.
Soft and Bright Color Options
The trend of offering soft and bright color options in furniture design opens up disruptive innovation opportunities in the home decor industry, providing consumers with more choices to personalize their living spaces.

Where This Applies

Furniture
The furniture industry can explore disruptive innovation opportunities by embracing the trend of modernized wing back armchairs and incorporating sleeker lines and a minimalist aesthetic into their designs.
Textile
The textile industry can seize disruptive innovation opportunities by capitalizing on the trend of using approachable fabric in furniture design, creating comfortable and contemporary alternatives to leather.
Home Decor
The home decor industry can leverage the trend of offering soft and bright color options in furniture design, allowing consumers to personalize their living spaces and creating disruptive innovation opportunities in the market.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 14%
Freshness 8%

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