River Viiperi Gives Away Pieces From the Versace for H&M Collection
John Ibbitson — January 27, 2012 — Fashion
References: youtube & fuckingyoung.es
River Viiperi, the model who was last seen starring in ads for the Versace for H&M Cruise Collection, has created this online video telling his fans that he is going to be giving away pieces from the collection as part of a contest he is creating. If you want to wear the celeb’s duds, then there are three ways you can participate in his contest.
The first involves taking a picture with a photograph of the model in it as well and copying one of his iconic poses. The second, is to fill out a questionnaire about him that he will be publishing to his social networks. And, the third, and most stalkerish way, is to try and find him after a fashion show in either New York or Barcelona, approach him, and ask for some of the collection’s pieces. So if you really want some of the new Versace for H&M Cruise Collection, River Viiperi wants to see how much you’ll work for it, and give himself some pretty ingenious PR at the same time of course.
The first involves taking a picture with a photograph of the model in it as well and copying one of his iconic poses. The second, is to fill out a questionnaire about him that he will be publishing to his social networks. And, the third, and most stalkerish way, is to try and find him after a fashion show in either New York or Barcelona, approach him, and ask for some of the collection’s pieces. So if you really want some of the new Versace for H&M Cruise Collection, River Viiperi wants to see how much you’ll work for it, and give himself some pretty ingenious PR at the same time of course.
Trend Themes
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Fashionable Giveaway Contests — Offering pieces from fashion collections through contests and giveaways creates buzz and engages fans.
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Celebrity Endorsement Campaigns — Utilizing celebrities to advertise and promote a product or collection can increase brand recognition and sales.
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Social Media Engagement — Incorporating social media into marketing campaigns, such as questionnaires on social networks, can attract and connect with younger audiences.
Industry Implications
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Fashion — Incorporating creative and interactive marketing strategies, such as giveaway contests, can increase brand awareness and sales in the fashion industry.
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Advertising — Celebrity endorsement campaigns can attract attention and generate positive brand association, making them ideal for the advertising industry.
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Marketing — Utilizing social media platforms for engagement can create valuable marketing opportunities and increase engagement with audiences, which is beneficial for any industry.
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