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Rapid-Fire Toy Guns

The 'Rival' NERF Guns Shoot Foam Balls at 70 MPH

— August 19, 2015 — Life-Stages
Rival NERF guns make the move from floating darts to zooming balls, turning the game played with the toy weapons into a much faster, more exciting tactical game. Named after Greek mythological gods, the Apollo XV-700 and Zeus MXV-1200 guns turn up the intensity of the children's classic. With the foam balls blasted out of Zeus reaching speeds of 70 MPH, accuracy is also increased -- giving players the ability to develop their skills and involve more competition.

The dimpled balls are designed after golf balls and the loading mechanism is much faster than past guns as well. To load the balls, there is a hollow cylinder inside the gun, which you can smack down repeatedly over each ball, sliding them up the shaft. With the added accessory of safety masks, these Rival NERF guns are geared towards older children and adults who love a little competition.
Trend Themes
1. Increased Speed of Toy Guns - The rapid-fire toy guns shoot foam balls at speeds of up to 70 MPH, creating a more thrilling gameplay experience.
2. Improved Accuracy and Skills Development - The new loading mechanism and design of the foam balls allows for better accuracy, providing players the opportunity to develop their aiming and tactical skills.
3. Targeting Older Children and Adults - The Rival NERF guns are geared towards older children and adults, tapping into a market segment that craves competitive gameplay experiences.
Industry Implications
1. Toy Manufacturing - Innovations in rapid-fire toy guns can create disruptive opportunities for toy manufacturers, who can cater to the demand for faster, more thrilling gameplay.
2. Sporting Goods - The improved accuracy and skill development aspects of the toy guns present opportunities for the sporting goods industry to create training and target practice products for players.
3. Recreation and Leisure - The targeting of older children and adults with the Rival NERF guns opens up possibilities for the recreation and leisure industry to develop competitive events and leagues centered around these high-speed toy guns.
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