Hotel Brand Yachts

The Ritz-Carlton Yacht Collection Offers Luxury Amenities on the Water

Fans of the famous hotel chain will be able to enjoy the new Ritz-Carlton Yacht Collection starting in 2019 as a way to explore the world in the utmost luxury. Offering 139 suits in total that have been spread across the 190 meter length of the vessel, the yachts are reported to offer the same level of service that you'll find at its various hotels around the world.

Each suite features a private balcony with modern living spaces, while duplex penthouses are intended to offer more space and opulence when partaking in a cruise. The small size of the Ritz-Carlton Yacht Collection enables them to visit locations in the Caribbean, Mediterranean, Latin America and Northern Europe where traditional cruise ships can't venture.

Luxury Yacht Tourism
The launch of Ritz-Carlton Yacht Collection may foster a new trend for high-end roaming lifestyles on water.
Boutique Cruise Ships
The trend for boutique and personalized travel could spread to the cruise industry, disrupting traditional cruise ships.
Hotel Chain Diversification
The Ritz-Carlton Yacht Collection's diversification into the luxury yacht market is an opportunity to expand within a new industry.

Who This Affects Most

Hospitality
The luxury yacht market is ripe for a hospitality takeover by established hotel chains.
Cruise
Boutique cruise ships, with the added luxury amenities and high-end service offerings, may disrupt the traditional cruising market.
Tourism
Yachts and cruises offer a new way to explore places that aren't accessible by bigger ships and bring new innovation opportunities in the tourism industry.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 59%
Freshness 8%

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