The RIMOWA Eyewear Collection has been unveiled by the premium Germany-based luggage brand as its new range of eyewear options that will provide wearers with an opulent accessory option that doesn't skimp on protection.
The collection includes both sunglasses and prescription-ready styles, which all call to mind familiar silhouettes with a distinctly futuristic twist. This is achieved with new materials and several chic color choices in order to make them applicable for discerning travelers to pick up.
The RIMOWA Eyewear Collection will be available both in-store and online starting July 9, 2020, and helps the brand to expand outside of its usual market territory. This could come as a response to the decrease in travel as of late and could help to keep the brand relevant as consumers adjust to a new lifestyle.
Key Themes Behind This Trend
- Opulent Eyewear
- The RIMOWA Eyewear Collection offers luxurious eyewear options that combine style and protection.
- Futuristic Silhouettes
- The collection features eyewear with familiar shapes but with a modern twist, thanks to innovative materials and colors.
- Diversification Beyond Travel
- RIMOWA's expansion into eyewear allows the brand to reach a broader market beyond its traditional luggage offerings, potentially tapping into new customer segments.
Where This Applies
- Luxury Travel Goods
- The RIMOWA Eyewear Collection complements the brand's existing luxury luggage products, providing a cohesive and upscale travel experience.
- Fashion Accessories
- RIMOWA's stylish eyewear collection enters the competitive fashion accessories market, offering consumers a high-end option for sunglasses and prescription glasses.
- E-commerce Retail
- By launching the eyewear collection online, RIMOWA takes advantage of the growing trend of online shopping, reaching customers worldwide and potentially disrupting traditional brick-and-mortar retail.
