Thorsten Heins, the recently appointed CEO of Research in Motion (RIM), unveiled the first look at the BlackBerry 10 OS at the Annual Blackberry World Conference. The new BlackBerry hopes to rival its market counterparts such as the iPhone 4S, the Android and other highly successful smartphone makers with its release in the fall. RIM's recent financial struggles have been no secret, but with this new product, RIM hopes to reclaim its share of the smartphone market.
Offering new features, including a touch keypad with "predictive typing" like you've never seen before, a greatly improved camera that allows for "timeline" photography and a whole new physical appearance, the upcoming model of the BlackBerry looks to rival its main competitors of Apple and Google. Though this is only a preview, it should give some indication of what BlackBerry has in store for this upcoming fall season.
Key Themes Behind This Trend
- Enhanced Smartphone Previews
- The BlackBerry 10 OS offers new features and improved functionality, setting a trend for enhanced smartphone previews.
- Predictive Typing
- The touch keypad with predictive typing on the BlackBerry 10 OS introduces a disruptive innovation opportunity for smartphone manufacturers.
- Timeline Photography
- The greatly improved camera on the BlackBerry 10 OS, allowing for timeline photography, presents a disruptive innovation opportunity for the photography industry.
Where This Applies
- Smartphone Manufacturing
- The release of the BlackBerry 10 OS sets a trend for enhanced smartphone previews, creating new opportunities for smartphone manufacturing companies.
- Mobile Technology
- The predictive typing feature on the BlackBerry 10 OS opens up a disruptive innovation opportunity in the mobile technology industry.
- Photography
- The timeline photography feature on the BlackBerry 10 OS presents a disruptive innovation opportunity for the photography industry.
