I can't get my fill of surrealistic art and these Riikka Sornumen definitely tickle my craving for abstract imagery in just the right way. Just looking at the title of some of these illustrations like 'Six Bellybuttons' and 'Snakes on a Plain,' you'd totally know you're in for a crazy, eccentric feast for the eyes.
Riikka Sornumen is a Finnish artist and she's represented by Napa Illustrations. Her work reminds me of ancient Japanese drawings mixed with avant-garde sensibilities. My favorite of the bunch is the one featuring a wild-looking woman surrounded by little bunnies blowing on tissues.
Implications - Consumers enjoy looking at art illustrations because they provide viewers with euphoric escapist sensations. These feelings are a welcomed change from the daily stresses that first world citizens incur. Corporations may consider using surrealistic imagery in their advertising campaigns in order to garner consumer attention.
What's Driving This Trend
- Surrealistic Imagery
- Corporations may consider using surrealistic imagery in their advertising campaigns in order to garner consumer attention.
- Powerful Women Representation
- The representation of powerful women in artwork and advertising can appeal to consumers looking for positive and empowering messaging.
- Avant-garde Sensibilities
- Incorporating avant-garde elements into products or advertising campaigns can offer unique and eye-catching visuals for consumers.
Who This Affects Most
- Art
- The art industry can continue to embrace and showcase artists that offer surrealistic and empowering pieces, appealing to consumers seeking unique and empowering visuals.
- Fashion
- Fashion brands can explore using surrealistic and empowering visuals to showcase their clothing lines, appealing to consumers looking for bold and unique styles.
- Advertising
- Advertising agencies can incorporate surrealistic and empowering visuals into their campaigns to offer eye-catching and positive messaging for consumers.
