Ride UK Captures Nathan Williams' High Points

 - Dec 29, 2009   Updated: Jun 21 2011
References: rideukbmx & radcollector
Ride UK decided to do a feature on Nathan Williams, and some of the footage which was captured during the time spent with the ballin' bike rider is absolutely unbelievable. In other words, words from our friends at Rad Collector actually, the footage is “f*cking epic.” Couldn't have said it better myself.

Check out more on the Ride UK feature, as well as other biking finds, below.

Implications - Consumers are motivated to seek out unfamiliar and exciting experiences. This impulse is the result of waiting to feel individual and unique. Companies can cater to the powerful impulse by delivering experiences that remove the customer from the quotidian and transport them to somewhere thrilling.