Designer collections are typically showcased in a runway show, a magazine spread or in advertorials. However, The Ponystep Fall 2010 Menswear line went with a more creative approach: artist Richard Kilroy did illustrations for the collection.
The series of drawings were made to accompany the Ponystep.com menswear review. Each one is exceptionally well done and features realistic drawings with a nice balance of shades. Be sure to check out the gallery to view more illustrations by Richard Kilroy.
What's Driving This Trend
- Digital Fashion Illustration
- Opportunity for fashion brands to embrace digital illustrations in their collections and marketing materials.
- Collaboration with Artists
- Fashion brands can explore partnerships with artists to create unique and visually captivating collections.
- Alternative Presentation Formats
- Designers can experiment with unconventional methods, like illustrations, to showcase their collections and engage with consumers.
Who This Affects Most
- Fashion Design
- Fashion designers can incorporate digital illustrations into their design process and presentation methods.
- Art
- Artists can collaborate with fashion brands to bring their creative vision to the fashion industry.
- Marketing and Advertising
- Agencies can explore alternative presentation formats, such as illustrations, to create captivating campaigns for fashion brands.
