The Richard Edwards 'Bello' magazine cover shoot and subsequent editorial saw Irish photographer Enokae turning model Richard Edwards into a modern day vampire in the 'Lost Boy' editorial. It takes place in streets, cemeteries and alley-ways.
The dark and moody Richard Edwards 'Bello' magazine editorial appears to be drawing inspiration from the most recent obsession with vampires, thanks to the Twilight franchise and, most recently, Vampire Diaries.
Implications - In the last few years, there has been an entertainment movement toward escapist, vampire fare. The success of True Blood, Twilight and Vampire Diaries have proven that this is more than a temporary fad. Companies or brands would be wise to develop marketing that features vampire activity to capitalize on this craze before the general public tires of its ubiquity.
What Makes This Trend Stand Out
- Vampire Aesthetic
- Businesses can consider incorporating a vampire-inspired aesthetic in their marketing to tap into the popular and enduring vampire obsession in entertainment.
- Pop Culture-inspired Editorials
- Publishers and media companies can create editorial content inspired by popular culture trends, such as the vampire obsession, to attract audiences and stay relevant.
- Dark and Moody Visuals
- Brands and marketers can experiment with dark and moody visuals to evoke a sense of mystery and intrigue in their campaigns, drawing inspiration from the vampire craze.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate a vampire-inspired aesthetic in their clothing lines to appeal to consumers who are fans of the vampire craze in entertainment.
- Publishing
- Publishing companies can create content, such as editorials, that are inspired by popular culture trends, like the enduring vampire obsession, to attract readers and stay relevant in the industry.
- Marketing and Advertising
- Marketing and advertising agencies can experiment with dark and moody visuals in their campaigns to evoke a sense of mystery and intrigue that is reminiscent of the popular vampire craze in entertainment.
