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You On In-Flight TV

Richard Branson Wants Your PitchTV Ideas For Virgin Atlantic Planes

— April 22, 2009 — Marketing
Entrepreneurs, meet PitchTV! When Richard Branson revamps Virgin's in-flight entertainment system, you know it's going to be something outrageously innovative, and in many cases, have a serious twist for the business-minded!

For PitchTV, Richard Branson is asking people to submit video pitches of their business ideas to be viewed and rated by people on the web. The ones which end up getting the most votes will then be featured as part of Virgin Atlantic's in-flight entertainment service!

Implications - Frequent flyers and business professionals are able to adopt an interactive role in the company's development with this creative new initiative, which will have passengers watching the videos and in touch with the minds behind the ideas.

With projects like this, Branson continues to be an inspiration for entrepreneurs and business people everywhere.
Trend Themes
1. Pitchtv Crowdsourcing - The rise of crowdsourcing opportunities like PitchTV presents an innovative way for businesses to engage with customers and potentially discover disruptive ideas.
2. Interactive In-flight Entertainment - Interactive in-flight entertainment, such as PitchTV, offers a new opportunity for airlines to enhance the customer experience and generate revenue through sponsored content.
3. Entrepreneurial Engagement - Initiatives like PitchTV promote engagement with entrepreneurs and offer an opportunity for their ideas to be heard by a wider audience and potentially gain financial support.
Industry Implications
1. Airlines - Airlines can tap into the PitchTV trend and offer interactive entertainment options that present new revenue streams through sponsorships and brand partnerships.
2. Media and Entertainment - PitchTV represents a potential new advertising platform and revenue stream for media and entertainment companies seeking to tap into the captive audience of in-flight entertainment.
3. Entrepreneurship - Initiatives like PitchTV have the potential to advance the startup ecosystem by offering entrepreneurs a platform to showcase their ideas and connect with investors and potential customers.
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