After introducing different variations of its classic crisped cereal treats with products like Snap Crackle Poppers, Kellogg is announcing new snacks like the Rice Krispies Treats Dunk'd bars. This new twist on the beloved marshmallow and cereal treat is coated in either chocolate or a cookies and cream flavor.
The playful packaging for the products depicts Snap, Crackle and Pop dunking plain cereal bars into the indulgent coatings with the help of a rope. While Rice Krispies Treats are often enjoyed in the form of squares, these bars introduce a new elongated form. These individually wrapped bars are ideal for on-the-go snacking, especially as they are slim enough to be packed into backpacks and school lunch boxes.
What Makes This Trend Stand Out
- Sweet Coated Snacks
- Opportunity for creating new sweet coated snack variations using popular cereal treats as a base.
- Playful Packaging
- Disruptive innovation opportunity in designing fun and interactive packaging for snack products.
- On-the-go Snacking
- Opportunity for creating convenient and portable snack options for busy individuals.
Sectors Adopting This
- Confectionery
- Opportunity for confectionery companies to explore new coatings and flavors for their snack products.
- Packaging
- Disruptive innovation opportunity in designing innovative and engaging packaging solutions for food and snack products.
- Snack Food
- Opportunity for snack food brands to develop new formats and flavors to cater to on-the-go snacking trends.
