The 'Reverie Collection' is a collaborative textile line created by Francesca Grace in partnership with Bemz, featuring richly patterned, made-to-measure covers designed to transform existing furniture into refined, European-inspired statement pieces. The collection showcases Bemz’s most premium materials to date, including an exclusive mohair velvet, alongside cotton velvet, linen, and chenille jacquards rendered in botanical and heritage motifs.
Drawing on Francesca Grace’s European heritage and California influences, the palette incorporates moss greens, muted browns, dusty pinks, and warm neutrals, resulting in a layered yet cohesive aesthetic. A central feature of the collection is its fully customizable, made-to-order approach, allowing homeowners to refresh furniture—such as IKEA frames—rather than replace it; the fabrics are also machine washable, balancing luxury with everyday practicality.
With prices starting at $65, the Reverie Collection offers an accessible design solution while promoting sustainability through the extension of furniture lifecycles and reduced material waste.
Image Credit: Francesca Grace
Why This Trend Is Growing
- Made-to-measure Sustainable Textiles
- Customization at production scale enabling tailored covers that prolong furniture lifecycles and reduce single-use upholstery waste.
- Luxury-accessible Design
- Affordable price points blending premium materials with everyday practicality to democratize high-end aesthetic appeal.
- Heritage Botanical Aesthetics
- Revival of classic motifs and natural palettes merging cultural nostalgia with contemporary interiors for timeless product narratives.
Industries Being Reshaped
- Home Furnishings
- An industry shift toward modular, cover-based offerings that emphasize refurbishment over replacement and extend product utility.
- Textile Manufacturing
- Advanced fabric development and small-batch production practices supporting premium, washable materials tailored for mass-custom orders.
- Sustainable Fashion
- Cross-over demand for durable, design-forward textiles that align apparel and home sectors around circular usage and reduced waste.
