'Simmery Fantasia' is a menswear editorial that highlights a wardrobe of retro sportswear pieces. Drawing inspiration from the 70s, photographer Julia Hetta collaborates with stylist Ellie Grace Cumming to bring this fashion story's visual theme to life.
While Hetta captures her editorial at dusk -- focusing on a mixture of dim and warm lighting that breaks up a dark setting -- Cumming dresses her model muse in pieces that promote both elegance and comfort. Her chosen wardrobe includes pieces from Louis Vuitton's Spring/Summer 2016 collection and include embroidered varsity jackets, oversized cotton sweaters and tailored trousers.
Gracing the latest issue of AnOther Man magazine, this retro sportswear editorial is lensed inside a dimly lit space as well as outdoors where it features striking lakeside views.
What Makes This Trend Stand Out
- Retro Sportswear
- Explore opportunities in the growing market for retro-inspired sportswear that combines vintage aesthetics with modern functionality.
- 70s-themed Apparel
- Tap into the nostalgia trend by designing and producing apparel inspired by the aesthetic of the 1970s, offering consumers a fashionable blast from the past.
- Visual Storytelling
- Leverage the power of visually immersive editorials and fashion campaigns to create compelling narratives that resonate with consumers and enhance brand storytelling.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the rise of retro sportswear and 70s-inspired apparel by creating new collections that cater to consumer demand for nostalgic fashion trends.
- Photography
- Photographers can explore the use of lighting and settings to create visually captivating editorials and campaigns that evoke emotions and attract viewers' attention.
- Publishing
- Publishing companies can attract readers by featuring visually stunning editorials and visual storytelling in their magazines, creating a unique and immersive reading experience.
