Architecture firm Terry & Terry renovated the 'Alvarado House' to make it entirely beautiful and deceptive with retro modern architecture. With a conservative and boring front, the house looks like any other. Anybody driving by would not think anything of it. However, swing around to the back and the modest house reveals its secret. A modern design full of glass and wood fills the entire backside of the house. The interior of the house reflects the same modern design.
The 'Alvarado House' was originally a building with an entirely Victorian architecture. However, Terry & Terry designed an entirely new back portion with more rooms, a patio and tiled stairs. In addition, the architectural firm added a modern kitchen, light-filled bedrooms and outdoor desks.
Why This Trend Is Growing
- Retro-modern Homes
- Incorporating modern designs into classic architecture presents opportunities for disruptive innovation in the home building industry.
- Deceptive Architecture
- Creating buildings with deceptive exteriors that mask innovative interiors provides opportunities for disruptive innovation in architecture.
- Hybrid Architectural Styles
- Combining different architectural styles to create a unique hybrid design presents opportunities for disruptive innovation in the architecture industry.
Industries Being Reshaped
- Architecture
- Architects can leverage retro-modern and hybrid architectural styles to disrupt traditional building design.
- Homebuilding
- Homebuilders can incorporate modern designs into classic architecture to differentiate their offerings in the market.
- Interior Design
- Interior designers can use deceptive architecture to create unique and innovative spaces that surprise and delight clients.
