Christina Butty — June 15, 2009 — Art & Design
References: jencorace & designspongeonline
These retro prints by Jen Corace remind me of the fashion drawings of yore.
Many decades ago, before technology allowed for quick photography shots, fashion shows were covered by artists who would draw the looks and print them for the media.
While that was such a long time ago, Jen Coarace’s work is reminiscent of that era. I especially like that she has branched out into laptop, and iPhone covers.
Implications - In the last few years, contemporary society has seen a movement that seeks to revive many stylistic trends from the 70s, 80s, and 90s. One way a company can capitalize from this movement is by featuring products that are explicitly influenced by retro styles. By marketing the product as a way to capture a fad of the past and modernize it, the company will attract retro revivalists and other style-conscious consumers.
Many decades ago, before technology allowed for quick photography shots, fashion shows were covered by artists who would draw the looks and print them for the media.
While that was such a long time ago, Jen Coarace’s work is reminiscent of that era. I especially like that she has branched out into laptop, and iPhone covers.
Implications - In the last few years, contemporary society has seen a movement that seeks to revive many stylistic trends from the 70s, 80s, and 90s. One way a company can capitalize from this movement is by featuring products that are explicitly influenced by retro styles. By marketing the product as a way to capture a fad of the past and modernize it, the company will attract retro revivalists and other style-conscious consumers.
Trend Themes
1. Retro Fashion Revival - Companies can capitalize on the retro fashion trend by featuring products that are influenced by styles from the past and marketed as a modernized version.
2. Hand-drawn Artwork - In a world of digital imagery, hand-drawn artwork like Jen Corace's retro fashion sketches can be a unique and disruptive innovation opportunity for companies to explore.
3. Customized Tech Accessories - As more people seek personalization in their technology accessories, creating customized laptop and iPhone covers with retro designs, similar to Jen Corace's work, can be a lucrative market opportunity for companies.
Industry Implications
1. Fashion and Apparel - The fashion industry can take inspiration from Jen Corace's retro fashion sketches and incorporate vintage elements into their designs to appeal to the current trend towards revivalist fashion.
2. Art and Illustration - Jen Corace's hand-drawn retro fashion sketches represent a new wave of nostalgia and offer opportunities for art and illustration businesses to explore this trend.
3. Technology and Accessories - Companies in the tech industry can tap into the market for customized laptop and iPhone covers by creating unique designs inspired by Jen Corace's retro fashion sketches.
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