Although the gaming console industry is in decline as more consumers opt for seamlessly integrated smart technology, the nostalgia and user-friendly approach to the retro entertainment devices are enough to attract a growing user base.
Bittboy was created to cater to this group of people, merging the nostalgia involved with handheld gaming consoles, with the portable, lightweight abilities of more modern smart devices. Bittboy can go nearly anywhere, providing wholesome and on-demand entertainment during lunch breaks or on the subway.
The device's library can hold up to 300 games, providing a unique experience that offers something new with every play. Although not the most advanced piece of technology, the portable device can be placed in any pocket, purse or backpack, providing users an opportunity for rediscovery during long journeys or daily commutes.