What is the trend of plant-based restoration?

Companies that create plant-based beverages packed with functional ingredients like glucosamine, turmeric and vitamins will disrupt the health drinks market.

What is the trend of zero-sugar, low-calorie?

Brands that produce clean, zero-sugar and low-calorie beverages will appeal to health-conscious consumers interested in functional drinks.

What is the trend of diet-friendly beverages?

Companies that produce clean beverages that are friendly to different diets like keto, Atkins and South Beach, will capture a wider market of consumers looking for healthy drink options.

What are the implications for the functional beverage industry?

The health drinks market will be disrupted by companies who create functional drinks using natural ingredients and do not compromise on taste or quality.

What are the implications for the health and wellness industry?

The health and wellness industry will be disrupted by companies that produce plant-based, clean and functional beverages with zero sugar and low calories.

What are the implications for the diet and fitness industry?

Companies that create clean beverages made for dieters and fitness enthusiasts will disrupt the diet and fitness industry with products that align with consumer interests in health and wellness.

Free-From Restorative Beverages : restorative beverage

Free-From Restorative Beverages

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REZ's Plant-Based Drinks Feature Glucosamine, Turmeric & More

Laura McQuarrie — July 17, 2019 — Lifestyle

References: rezbev & bevindustry

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Recovery Brands' REZ is a line of restorative beverages that are powered by plant-based ingredients and refreshing fruit flavors. The brand's zero-sugar, 10-calorie Fruit Punch, Watermelon Peach and Orange Mango varieties boast clean formulas that are free from artificial colors, flavors and preservatives, but are packed with glucosamine, turmeric, antioxidants, electrolytes, vitamins and minerals.

The non-GMO, vegan, gluten-free and kosher beverages appeal to people who are following a range of different diets, as they are keto-friendly, Atkins-friendly, South Beach-friendly and count for zero WW points.

The clean and functional plant-based beverages created by REZ are particularly packed with B Vitamins, which are important for general good health, as well as Vitamin D3, E and C.

Trend Themes

Plant-based Restoration — Companies that create plant-based beverages packed with functional ingredients like glucosamine, turmeric and vitamins will disrupt the health drinks market.
Zero-sugar, Low-calorie — Brands that produce clean, zero-sugar and low-calorie beverages will appeal to health-conscious consumers interested in functional drinks.
Diet-friendly Beverages — Companies that produce clean beverages that are friendly to different diets like keto, Atkins and South Beach, will capture a wider market of consumers looking for healthy drink options.

Industry Implications

Functional Beverage — The health drinks market will be disrupted by companies who create functional drinks using natural ingredients and do not compromise on taste or quality.
Health and Wellness — The health and wellness industry will be disrupted by companies that produce plant-based, clean and functional beverages with zero sugar and low calories.
Diet and Fitness — Companies that create clean beverages made for dieters and fitness enthusiasts will disrupt the diet and fitness industry with products that align with consumer interests in health and wellness.

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