Sleep-Specific Hotel Programs

The Benjamin Hotel Rest & Renew Program Emphasizes Sleep

Hotel sleep programs have become more of a priority as consumers focus on their overall well-being and one hotel leading the way is Benjamin Hotel. The Benjamin Hotel Rest & Renew Program was created with the company's in-house sleep expert, Dr. Rebecca Robbins, and boasts 24/7 access to the 'Sleep Team' dedicated to helping you achieve a restful night's sleep.

The Rest & Renew Program features a curated pillow menu, sleep masks, blackout curtains, a noise machine, earplugs on-demand meditation, a lullaby music library, and refreshing treatments. The extensive pillow menu includes the 5-Foot Body Cushion, the Water Filled, the Anti-Snore, and the Sleep Sucess Back Sleeper, among others. In addition, the hotel serves bedtime snacks that are low-protein, low-sugar snacks that should be eaten 90 minutes before bedtime.

Image Credit: Shutterstock

Sleep-focused Hotel Programs
More hotels are creating sleep programs to meet the growing demand for overall wellness.
Personalized Sleep Experiences
Hotels are offering curated sleep amenities and programs to cater to individual needs, opening up possibilities for personalization and customization.
On-demand Sleep Services
Hotels are offering 24/7 access to dedicated sleep teams and amenities for guests seeking restful and restorative sleep services on demand.

Sectors Adopting This

Hospitality
Hotels are innovating and differentiating their experiences through sleep programs and services to meet the demand for wellness tourism.
Wellness
The growing focus on sleep and well-being is creating opportunities for the wellness industry to partner with hotels and offer specialized sleep solutions.
Consumer Products
The rise of sleep-focused hotel programs and personalized sleep experiences presents opportunities for consumer products companies to create and market sleep aids and products to hotels and consumers.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 37%
Freshness 10%

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