Spotify recently partnered with Resident Advisor, an online content creation platform, in order to promote local music events. Through the new partnership users on the Spotify platform will be able to see local listings for performances, following that users will have the ability to purchase tickets through Resident Advisor.
Resident Advisor believes that the collaborative partnership will help local music find more support. The organization's experience in music tickets could help the partnership, as it has been selling tickets to music bonuses since it started in 2002, and has sold millions of tickets since then.
Overall the partnership could help interested Spotify users to find local music events around them. In the future, Spotify will look to provide avenues for artists to sell merchandise.
Image Credit: Shutterstock