Intrusive Response-Prompting Apps

ReplyASAP Triggers an Alarm to Prevent Ignored Text Messages

ReplyASAP is a disruptive new app that virtually eliminates the possibility of a friend, family member or crush ignoring one's text messages. After growing tired of his 13-year-old son repeatedly leaving his texts unanswered, Nick Herbert developed an app as an aid to fellow frustrated folks. The intrusive app works by infiltrating the text message receiver's phone, sounding an alarm that can only be turned off by answering the text. In addition to the alarm, the app also performs a screen takeover, stopping the user from doing anything on their phone until they've responded.

The unique app is both useful and a novelty prank, giving parents peace of mind, by ensuring their presence is felt a little stronger than previously.

Intrusive Response-prompting Apps
As people become increasingly glued to their devices, apps that take control of their smartphone use and behavior are increasingly valuable to users.
Alarm-triggering Apps
Applications that disrupt existing routines and behaviors through persistent alerts and notifications will have a major impact on the mobile app market in next-generation smartphones.
Screen-takeover Apps
Apps that block phones' functions and display a message until a specific action is taken or condition is met will become a popular means of ensuring users prioritize incoming messages or alerts.

Sectors Adopting This

Mobile Device Manufacturers
Mobile phone makers can capitalize on the growing demand for apps that help users establish personal boundaries and curb behavior detrimental to work or relationships.
Messaging Apps
Messaging apps that adopt a 'high priority' setting, which prevents incoming messages from being ignored or missed, can differentiate themselves from competitors and appeal to a broader user base.
Parental Control Software
Parents can adopt intrusive response-promoting apps to ensure their children are not sidetracked by messaging apps, social media, or entertainment applications during work, study, or sleep hours
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Millennial
  • Gen X
  • Gen Z (primary audience)
POPULARITY
Popularity 18%
Activity 44%
Freshness 8%