Nestle Toll House wants to celebrate all the ways that people have been experimenting with baking during the pandemic with its new 'Remix the Original' competition.
Remix the Original is a baking contest whereby fans can submit recipes that use Nestle's morsels in creative ways. Submissions will be accepted through May 20th and the recipes can be for just about anything—as long as they incorporate Nestle Toll House morsels. After the deadline for the contest, the eight most creative ideas will be pitted against one another in a bracket-style tournament. The winner will then receive a year's supply of morsels and a special baker's package that includes products such as a hand mixer, measuring cups, and other baking supplies. The winning concept will even be developed into a real recipe by one of Nestle's pastry chefs and published on VeryBestBaking.com.
Image Credit: <i> @nestletollhouse.</i>
Why This Trend Is Growing
- Creative Recipe Competitions
- As people continue experimenting with cooking during the pandemic, brands can create similar cooking contests to engage consumers and uncover new recipe ideas.
- Bringing Online and Offline Together
- Brands can create a mashup of online and offline, such as allowing consumers to submit recipes online while hosting physical baking events at various locations.
- Brand-generated Content Creation
- Food and cooking brands can leverage consumer-generated recipe content and ideas to develop new recipes and create content for their website and marketing materials.
Industries Being Reshaped
- Food and Beverage
- Food and cooking brands can create similar recipe-based contests to generate consumer engagement and content ideation.
- E-commerce and Retail
- Online retailers can host similar recipe contests that incorporate their products to generate consumer engagement and content ideation.
- Marketing and Advertising
- Marketing agencies can help create similar cooking contests that allow their clients to generate consumer engagement and content ideation for their brand.
