Planktoon's 'Reflexion' Short Reflects Upon Womanly Beauty
Shelby Lee Walsh — May 5, 2012 — Pop Culture
References: vimeo
This short video by Planktoon entitled Reflexion may only be 4 minutes, but it cuts to the core of what it's like to be a woman getting ready for an evening out. Whether it's just a bad hair day or your eyeliner just seems to want to play difficult, every woman has experienced one of those days where their beauty routine just becomes derailed.
Following a fire-haired woman as she preps herself for a night out with her man, it shows the vixen rush home, shower and then dress. She sits down at her vanity to do her makeup after browsing through fashion magazines and finding some inspiration only to find that it's impossible for her to replicate. This internal struggle to reflect the girls in the fashion magazine quickly becomes a comical physical struggle with her own reflection.
Following a fire-haired woman as she preps herself for a night out with her man, it shows the vixen rush home, shower and then dress. She sits down at her vanity to do her makeup after browsing through fashion magazines and finding some inspiration only to find that it's impossible for her to replicate. This internal struggle to reflect the girls in the fashion magazine quickly becomes a comical physical struggle with her own reflection.
Trend Themes
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Beauty Routine Realism — The trend of realistic portrayals of beauty routines in film and video, such as Planktoon's 'Reflexion', offers opportunities for disruptive innovations in beauty products and in the film industry, including the creation of relatable product lines and standout visual effects for films.
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Empowering Women — The trend of short films that focus on empowering women, like Planktoon's 'Reflexion', present opportunities for the development of products and services geared towards women's empowerment, and for female-driven media production companies to enter the market.
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Fashion Magazine Realism — The trend of examining the unrealistic expectations set by fashion magazines, depicted in Planktoon's 'Reflexion', allows companies in the fashion industry to disrupt the industry and shift towards more genuine depictions of beauty.
Industry Implications
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Beauty Industry — Developing products and services geared towards realistic beauty routines could disrupt the beauty industry, leading to relatable and authentic product lines.
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Film Industry — Creating stand-out and innovative visual effects could disrupt the film industry and make space for new and innovative media production companies.
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Fashion Industry — Disrupting the fashion industry, shifting from unrealistic expectations to authentic and relatable depictions of beauty in fashion media.
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