Chicago artist Hebru Brantley created the latest Jordan Brand collaboration, producing sleek reflective sneakers with a glowing black and white pattern that is reminiscent to graffiti designs. The artist has previously designed a subway installation for the Jordan brand, using the same signature pattern that he decorated these shoes with as well. The sole of the sneakers also feature his patented "Flyboy" character.
The shoes look like a glow-in-the-dark marker was taken to the black-based footwear, plastering squiggles and striped across the stylish kicks. Matching apparel with the same designs will simultaneously be released including fitted caps and casual wear t-shirts. In addition to the reflective pattern, the bottom of the shoes will have two clear gum pads that cushion the ball and heels of the feet while walking.
Why This Trend Is Growing
- Reflective Sneakers
- Opportunity for brands to incorporate reflective materials in their footwear designs.
- Graffiti-inspired Designs
- Chance for artists and fashion brands to collaborate and create street-style clothing and accessories.
- Customizable Footwear
- Potential for Doodled Reflective Sneakers to inspire a trend of personalized and unique shoe designs.
Industries Being Reshaped
- Fashion
- Fashion brands can explore unique collaborations with artists to create innovative designs.
- Footwear
- Footwear companies can explore new materials and artistic collaborations to differentiate their products.
- Streetwear
- Opportunity for streetwear brands to incorporate graffiti-inspired designs and reflective elements in their clothing and accessories.
