Inca-Inspired Refined Fashion

GEYM's Spring/Summer 2019 Offering is Bold, Elegant and Elevated

Contemporary streetwear label GEYM, which stands for 'Go East Young Man,' launches its Spring/Summer 2019 collection of refined fashion. For the upcoming season, the label looks for inspiration in South America, more particularly the historic power and meaning contained within the Inca Empire. The stylish silhouettes are tailored to perfection and boast an aura of modern sophistication.

GEYM focuses on a rich color palette that extends to consistent black and white patterning and bold instances of color. The Spring/Summer 2019 collection of refined fashion is made a little bit more street-ready with subtle patchwork detailing. Appropriately dubbed 'Neon Judgement,' the capsule by GEYM references the "scientific and socio-cultural advancement" during the time of the Inca Empire.

Inca-inspired Fashion
Opportunity for sustainable fashion by incorporating Inca cultural elements.
Refined Streetwear Fashion
Opportunity for high-end streetwear with a sophisticated twist.
Patchwork Detailing
Opportunity for subtle customization and personalization in fashion.

Sectors Adopting This

Fashion
Opportunity for designers to explore new cultural inspirations and offer elevated fashion options.
Textile Manufacturing
Opportunity to expand product offerings to include sustainably-sourced materials and techniques inspired by Inca culture.
Customization/crafting
Opportunity for personalized patchwork designs to be integrated in high-end fashion and streetwear.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 13%
Freshness 8%