adidas Originals Launched a Fresh Line for the Winter
Riley von Niessen — October 24, 2017 — Fashion
References: adidas & highsnobiety
In order to offer consumers more footwear variety for the winter, adidas Originals launched a red sneaker collection that's full of function-focused designs that enable them to be worn in even the most demanding elements.
Although the red sneaker collection has more traditional-looking models available, there's also plenty of silhouettes that have extended ankles to create the look of a boot -- making them better for trudging through slush and snow.
At the forefront of each design is a bold hue of crimson red, which is accented by contrasting shades of purple, ocean blue, black, and white. This unique combination generates a futuristic aesthetic, which allows the wearer to be at the focus of nearly any crowd when it comes to footwear.
Although the red sneaker collection has more traditional-looking models available, there's also plenty of silhouettes that have extended ankles to create the look of a boot -- making them better for trudging through slush and snow.
At the forefront of each design is a bold hue of crimson red, which is accented by contrasting shades of purple, ocean blue, black, and white. This unique combination generates a futuristic aesthetic, which allows the wearer to be at the focus of nearly any crowd when it comes to footwear.
Trend Themes
1. Season-focused Sneaker Collections - Other shoe brands can also launch season-focused sneaker collections that cater to different weather conditions.
2. Function-focused Designs - Footwear brands can explore function-focused designs that cater to the demands of different lifestyles.
3. Futuristic Aesthetic - More brands can experiment with bold and futuristic designs to appeal to consumers who seek unique and unconventional footwear options.
Industry Implications
1. Sportswear Industry - Companies within the sportswear industry can explore the creation of footwear collections that cater to specific weather and functionality needs of athletes and outdoor enthusiasts.
2. Fashion Industry - The fashion industry can take note of the popularity of season-focused sneaker collections and incorporate them in their collections to appeal to consumers with varied fashion preferences.
3. Outdoor Industry - Brands within the outdoor industry can develop functional and stylish footwear options for outdoor enthusiasts who seek sneakers for their outdoor activities.
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