Florida-based company Duda has introduced Celery Sensations, a new brand of red celery that will hit the market in December 2010. Duda hopes the celery will find a market during the holiday season, when red celery will brighten up classic winter dishes.
The red celery offered through the Duda Celery Sensations label tastes the same as regular celery, and has its same distinctive crunch. Time will tell whether there's a market for cosmetically-enhanced vegetables.
Implications - Duda claims that the high price point of Red Celery will vary by location based on how much shoppers are willing to pay for these aesthetically unique veggies.