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Freeze Frame Commercials

The Red Bull Stop-Motion Racecar Will Give You Wings

— January 25, 2012 — Marketing
The Red Bull Stop-motion commercial is an astonishing piece of film that will leave one wanting to know where their Red Bull wings will take them.

In the video, the tabs of the cans act like characters, as they work together to build a Red Bull racecar from the metal can. While this sort of video would be less interesting if done with animation, the stop-motion brings the silver tabs to life. By taking thousands of photos and piecing them together to look like one fluid scene, the Red Bull stop-motion video gains a lot of character that would otherwise be lost.

Next time you walk into a convenience store for your daily energy drink, pick up a Red Bull and see where your wings will take you.
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