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Reaching New Heights

Red Bull Gives Wings to Artists and Athletes Alike (SPONSORED)

— April 7, 2014 — Lifestyle
Red Bull is giving wings to talents across Sports and Music, helping them achieve new heights and turn ideas into reality. Check out this video to see what they're all about in 2014.

From high-flying NBA superstar Blake Griffin to electric rockers AWOLNATION, Red Bull showcases what drives athletes and artists. Even at the top of their game this group knows there's more out there that can reinvigorate their passions and help them grow.

Dive into the World of Red Bull to see the stories of these athletes and artists, and discover what inspires them, motivates them, and what makes them feel alive.
Trend Themes
1. Athlete Empowerment - Empowering athletes to reach new heights and turn their ideas into reality through support and resources.
2. Artist Development - Providing artists with opportunities and resources to grow and push their creative boundaries.
3. Cross-disciplinary Collaboration - Facilitating collaborations between athletes and artists to create unique and innovative projects.
Industry Implications
1. Sports - Disruptive innovation opportunities in the sports industry by supporting athletes in achieving their full potential and exploring new avenues.
2. Music - Disruptive innovation opportunities in the music industry by providing artists with the tools and support to experiment and evolve creatively.
3. Entertainment - Disruptive innovation opportunities in the entertainment industry by fostering collaborations between athletes and artists to create engaging and groundbreaking experiences.
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