This Red Bull Canada DJ table takes a minimalist spin on cross-branding to increase the energy drink's exposure in a most subtle way. Its face features a simplified version of the Red Bull logo, while the table's rear is hollowed out to store DJ necessities. Carved-out slots make space to hold LPs or help air out a DJ's laptop.
Implications - The Red Bull Canada DJ table that was created by Cocoon Branding is a great way for Red Bull to get its label noticed. People rocking out to the DJ may start to associate the brand with a lifestyle and that is exactly what many businesses want.