The Red Bull DJ Table
Marissa Brassfield — November 5, 2008 — Lifestyle
References: cocoonbranding & core77
This Red Bull Canada DJ table takes a minimalist spin on cross-branding to increase the energy drink's exposure in a most subtle way. Its face features a simplified version of the Red Bull logo, while the table's rear is hollowed out to store DJ necessities. Carved-out slots make space to hold LPs or help air out a DJ's laptop.
Implications - The Red Bull Canada DJ table that was created by Cocoon Branding is a great way for Red Bull to get its label noticed. People rocking out to the DJ may start to associate the brand with a lifestyle and that is exactly what many businesses want.
Implications - The Red Bull Canada DJ table that was created by Cocoon Branding is a great way for Red Bull to get its label noticed. People rocking out to the DJ may start to associate the brand with a lifestyle and that is exactly what many businesses want.
Trend Themes
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Cross-branding — The trend of cross-branding allows companies to increase brand exposure in subtle and creative ways.
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Minimalist Design — The trend of minimalist design is popular in many industries, including furniture, as it offers a clean and sleek aesthetic.
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Functional Storage — The trend of adding functional storage to furniture items allows for practicality and convenience in small living spaces.
Industry Implications
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Beverage — The beverage industry can explore opportunities for cross-branding and creating unique branded furniture pieces to increase exposure and brand loyalty.
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Furniture — The furniture industry can embrace the trend of minimalist design and functional storage to cater to the growing demand for modern and practical home decor.
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Music/entertainment — The music and entertainment industry can collaborate with furniture designers to create innovative DJ tables that combine functionality and brand promotion.
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