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Practical Recycling Campaigns

Multi-Material BC Highlights the Potential for Product Reuse

— June 25, 2015 — Eco
Countless recycling campaigns have communicated the importance of reducing, reusing and recycling, but this new effort from Multi-Material BC appeals to consumers in an alternative way.

Rather than hitting people over the head with the importance of recycling for the purposes of "saving the planet," this recycling campaign from MMBC reveals some of the ways that plastics and metals can be reused. Campaign posters show that benches and fleece jackets can be made from reusing old plastic bottles, while steel can be transformed to make useful household appliances.

By reminding the importance of sorting out the recycling at home, this campaign brings awareness to the potential for product reuse, even after it seems it is no longer of use.
Trend Themes
1. Alternative Recycling Campaigns - Using alternative messaging to promote recycling and highlight the potential for product reuse.
2. Material Transformation - Exploring the creative ways that plastics and metals can be transformed and repurposed.
3. Sorting & Reuse Awareness - Raising awareness about the importance of sorting recycling to maximize reuse potential.
Industry Implications
1. Environmental Sustainability - Opportunity for businesses to develop innovative recycling initiatives that focus on product reuse and transformation.
2. Creative Design & Manufacturing - Potential for industries to capitalize on transforming plastics and metals into new, useful products.
3. Waste Management & Recycling - Opportunity for the industry to emphasize the importance of sorting recycling to encourage product reuse.
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