Puma’s Re-Cut Project shoes are a line of kicks that are manufactured using recycled denim. These shoes are a paragon of style, eco-friendliness and social good -- all profits collected from their sale will be donated to the Be Tho Orphanage in Ho Chi Minh City, Vietnam.
The Re-Cut Project shoes are produced using leftover off-cuts from denim test panels, which are converted into denim uppers to produce a low-cut, lightweight casual shoe. The shoes are part of Puma's push to increasingly embrace a 'closed-loop' model where materials are constantly re-used rather than wasted.
"Puma is dedicated to creating products that work towards the closed-loop model and have a lower impact on the environment," said PUMA Re-Cut Project Program Manager Justin DeKoszmovszky.
The Puma Re-Cut Project shoes are available on Puma's website and at select retailers.
Key Themes Behind This Trend
- Closed-loop Model
- Embracing a 'closed-loop' model where materials are constantly re-used rather than wasted presents disruptive innovation opportunities for sustainable fashion brands.
- Recycled Materials
- Manufacturing products using recycled materials, like denim, offers disruptive innovation opportunities for eco-friendly footwear companies.
- Social Good
- Donating profits to charitable causes, like the Be Tho Orphanage, presents disruptive innovation opportunities for businesses to make a positive social impact.
Where This Applies
- Sustainable Fashion
- The sustainable fashion industry can explore disruptive innovation opportunities by adopting a closed-loop model for manufacturing and incorporating recycled materials in their products.
- Eco-friendly Footwear
- The eco-friendly footwear industry can explore disruptive innovation opportunities by using recycled materials, like denim, in the production of shoes.
- Social Impact Brands
- Businesses that prioritize social good can explore disruptive innovation opportunities by donating a portion of their profits to charitable causes.
