These Billboard Advertisements Will Be Recycled into Unique Bags

 - Jul 20, 2017
References: kelseymontagueart & rareform
These reclaimed billboard bags allow consumers to own a unique piece of Los Angeles' art and advertisement history.

Kelsey Montague is an American artist best known for her large-scale murals which typically contain sprawling angel wings or dancing dandelions. 'Rareform' is transforming these billboards into one-of-a-kind bags, available for purchase. After two weeks, Montague's illustrations will be taken down and cut into 50 backpacks, 130 tote bags, and 80 accessory bags. No product will look like the other, appealing to Millennials individualistic and eco-friendly desires. Each unique piece can help revolutionize how people perceive outdoor advertisements.

Through extending the life of these billboards, 'Rareform' and Montague are setting an example of environmentally responsible design innovation. These reclaimed billboard bags represent a new and growing market for ecologically-friendly design, demanded by a younger demographic.