Recession Trend Report

Discover How Consumers React to This Crisis

The Recession Trend Report tracks the latest responses to this time of economic turmoil. Although the economy has somewhat recovered from the major crash, many countries are still suffering from huge debts and as such have left people without jobs. However, this doesn't mean to say that consumers have halted purchasing habits. Quite the contrary, as most customers hang on to this means of satisfaction even when it is not financially responsible.

Trend Hunter's Recession Trend Report covers new clothing items released to satisfy the money-conscious consumer, as well as retail developments that lure individuals with an array of free items. Instead of retreating in these times of uncertainty, companies would do well to increase production and understand the constant need for consumption.

Money-conscious Consumer
Identify opportunities to create new clothing items that cater to consumers on a budget.
Retail Developments
Explore ways to incorporate free items into retail strategies to attract customers during difficult economic times.
Increased Production
Consider increasing production to meet the constant need for consumption during periods of economic uncertainty.

Who This Affects Most

Clothing and Fashion
Develop innovative clothing items that are affordable to appeal to money-conscious consumers.
Retail and E-commerce
Implement retail strategies that include free items to attract customers and boost sales during a recession.
Manufacturing
Ramp up production to meet the demand for consumer goods and capitalize on the constant need for consumption during economic downturns.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 8%
Freshness 8%