The RealReal's ReCollection Repurposes Distressed and Damaged Clothing
Laura McQuarrie — April 7, 2021 — Eco
References: therealreal & fashionunited.uk
The RealReal's ReCollection is a line of upcycled fashion that was created in collaboration with eight luxury brands and it breathes new life into clothing that was distressed or damaged. Thanks to the collection, over 50 pieces from brands like Balenciaga, Stella McCartney and Dries Van Noten have been turned into entirely new one-of-a-king pieces. In this way, more value has been added to the designs, rather than wasting away as a design that was too damaged to sell. After the pieces were donated, a zero-waste process was used to create entirely new designs without virgin fabrications.
The upcycled pieces range anywhere from $195 to $2,450 and a portion of the proceeds will help to support the One Tree Planted charity.
The upcycled pieces range anywhere from $195 to $2,450 and a portion of the proceeds will help to support the One Tree Planted charity.
Trend Themes
1. Upcycling Luxury Fashion - Upcycling luxury fashion is a growing trend, offering opportunities for brands to repurpose distressed clothing and add value to their designs.
2. Zero-waste Processes - Zero-waste processes offer eco-friendly solutions to textile waste, presenting opportunities for sustainable and socially responsible fashion brands.
3. Collaborative sustainability initiatives - Collaborative sustainability initiatives in fashion offer opportunities for brands to showcase their commitment to social responsibility and eco-friendly practices.
Industry Implications
1. Luxury Fashion - The luxury fashion industry has an opportunity to engage in upcycling initiatives to promote sustainability and minimize textile waste.
2. Textile Recycling - The textile recycling industry can partner with fashion brands to provide eco-friendly solutions to textile waste, offering operational and service-based opportunities.
3. Charity - Charity organizations like One Tree Planted can partner with fashion brands to create collaborative sustainability initiatives with the ultimate goal of promoting social responsibility and environmentalism.
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