Timberland Earthkeeper Channels Cinema to Sell Shoes

 - Mar 22, 2009   Updated: May 30 2011
References: adgabber
This commercial for Timberland Earthkeeper shoes uses a stranded man at sea who is rescued thanks to his friendship with Mother Nature. I love the cinematic special effects, as well as the eerie musical score.

Now go out there and hug a tree--you never know when you could be lost at sea! The Timberland commercial was created by advertising agency Leagas Delaney.

Implications - With commercials, it's about more than 30 seconds of showing off a product with flashy imagery. Brands are aware that there needs to be a core concept in order to make theatrics work and stand out for potential viewers who are watching at home. Focused themes and direction will provide clear, concise commercials that will capture consumers without turning them off to the product due to confusing imagery.