Ready-to-Drink Protein Shakes

Myoplex Shred Drinks Deliver 42 Grams of Protein

There are now plenty of protein-rich snacks and beverages that promise to help consumers get closer to meeting their desired nutritional requirements, but the new Myoplex Shred ready-to-drink protein shakes set themselves apart by offering 42 grams of slow- and fast-digesting proteins.

The three Myoplex Shred shake flavors include: Muscle Mocha, Chiseled Chocolate and Cinnamon Swole, each of which has been formulated to meet the needs of active consumers. With naturally occurring amino acids, the beverages are said to support everything from muscle recovery to reducing soreness following intense physical activity.

As ready-to-drink protein shakes, these all-new Myoplex Shred beverages from EAS are packaged in small, ultra-portable cartons that come in multi-pack sets of four.

High-protein Beverages
There is room for innovation in creating high-protein beverages that cater to the needs of active lifestyles.
On-the-go Nutrition
The demand for convenient, ready-to-drink nutritional products like Myoplex Shred creates an opportunity for disruptors in the industry.
Personalized Formulations
Brands can innovate by offering personalized formulations of protein supplements that cater to individual nutritional needs and preferences.

Sectors Adopting This

Sports and Fitness
The sports and fitness industry can benefit from high-protein, ready-to-drink beverages like Myoplex Shred for athletes and gym-goers looking to meet their nutritional needs and improve performance.
Functional Beverages
Myoplex Shred is an example of the innovation in the functional beverages industry, targeting active consumers seeking convenient sources of nutrition.
Supplements
Protein shakes and other nutritional supplements are a growing market with an opportunity for innovative, personalized offerings like Myoplex Shred.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 18%
Freshness 8%