Crisp All-White Gaming Accessories

The Razer Mercury Collection 2019 Includes Nine Accessories

The Razer Mercury Collection 2019 has been unveiled by the technology brand and will provide avid gamers with a style-focused lineup of peripherals to choose. The collection includes nine accessories in total that have been treated to an all-white color scheme, which gives them a high-end look for discerning gamers to appreciate. The lineup consists of the Basilisk and Atheris mice, Goliathus Extended Chroma mouse mat, the BlackWidow Lite and Huntsman keyboards, the Kraken headset, Razer Base Station, the Razer Seiren X microphone and the Raiju Tournament Edition PS4 controller.

The Razer Mercury Collection 2019 is available now for purchase from the Razer online store and identifies the increased demand for style-conscious technology solutions as consumers seek out options with a minimal aesthetic.

Style-focused Gaming Accessories
Opportunity to create gaming accessories with a minimal aesthetic for discerning gamers.
All-white Color Scheme
Opportunity to create technology accessories with an all-white color scheme for a more high-end look.
Increased Demand for Style-conscious Technology Solutions
Opportunity to capitalize on the trend of consumers seeking out technology solutions with a focus on appearance.

Industries Being Reshaped

Gaming Accessories
Opportunity for existing and new players to create gaming accessories with a more style-focused and high-end design.
Technology Accessories
Opportunity for technology brands to create accessories with minimal aesthetics and a more high-end look.
Consumer Electronics
Opportunity for consumer electronics manufacturers to incorporate minimal aesthetics and all-white color scheme into their products to meet the increased demand for style-conscious technology solutions.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 15%
Freshness 8%