West Coast Water Shootouts

The Ray-Ban Never Hide ‘Watergun' Ad Showcases Summer Fun

It must’ve been one heck of a time for the actors filming the Ray-Ban Never Hide ‘Watergun’ commercial because I’d have done it for free if I knew what it entailed.

If any word can describe the Ray-Ban Never Hide ‘Watergun’ ad, it’s either epic or badass. Citizens in a Californian neighborhood don shades walking casually, only to reveal that they’re getting ready for a water shootout. In true gangster style, everyone pulls out hidden Super Soakers, assembles in groups AND there’s even a drive-by shooting Boyz N’ Da Hood style. The combination of the cinematic slow-mos and the music add the cherry on top to make this commercial more amazing than it already is.

If you’re looking for something to do on a day off, lock n’ load your Super Soakers, bring your friends and lay the smack-down in an all-out water brawl.

Watergun Game Trend
Expect to see a rise in interactive water gun games that can be played in both private and public spaces.
Epic Advertisements Trend
With rising competition, brands are turning to epic, high-production advertisements to make their products stand out.
Summer Fun Trend
As temperatures rise globally, expect to see more advertisements promoting outdoor summer fun.

Industries Being Reshaped

Advertising Industry
Companies in the advertising industry are presented with opportunities to create more epic, high-production advertisements that stand out from the rest.
Entertainment Industry
Expect to see more water gun games popping up as a fun activity for all ages, providing a new opportunity for the entertainment industry to capitalize on.
Outdoor Recreational Industry
The rise in popularity of interactive water gun games presents new opportunities for outdoor recreational companies to incorporate them into their offerings.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 76%
Freshness 8%

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