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Anti-Piracy Programs

Rawrip, Roccatune and Kyte Fight Illegal Downloads

— October 9, 2008 — Tech
The annual IMEA (Innovation Music and Entertainment Awards) are held at the Popkomm in Berlin. The whole music industry is looking for new ways to cover the financial damage caused by illegal music downloads. Three new programs, however, plan to thwart illegal music downloads, and are in the final rounds of the IMEA award.

Rawrip is a music marketplace where visitors can listen to tracks and find new artists with The Rippler search engine. Users can then purchase music directly from Rawrip, and artists and record labels receive 100% of the proceeds from their music sales. There is also a Rawstores widget that can be placed on external websites or social networking profiles.

Roccatune is a German revamp of Adtunes. The creators call it an “on-demand music portal” wherein users can create their own digital playlists from over a million tracks recorded by well-known artists. These digital playlists can be accessed via mobile phones or any computer.

Kyte allows users of any realm--producers, recording artists, and even consumers--to create and distribute digital music online, on their cell phones or throughout social networks. According to IMEA, “Kyte has already entered into strategic partnerships with international media groups, providers of cell phone services and cell phone manufacturers, including Draper Fisher Jurvetson, Telefónica, Nokia Groth Partners, Steamboat Ventures, TeliaSonera, DoCoMo Capital, Holtzbrinck and Swisscom.”
Trend Themes
1. New Anti-piracy Tools - The music industry is embracing new tools to combat the financial damage caused by illegal music downloads.
2. Music Marketplaces - New programs like Rawrip are creating music marketplaces where artists and record labels receive 100% of the proceeds from their music sales.
3. On-demand Music Portals - Roccatune is an example of on-demand music portals, allowing users to create their own digital playlists from over a million tracks recorded by well-known artists.
Industry Implications
1. Music Industry - The music industry is actively seeking disruptive innovations to combat the financial damage caused by illegal music downloads.
2. Digital Music Marketplaces - The rise of music marketplaces such as Rawrip presents an opportunity for businesses to create similar marketplaces that allow artists and record labels to sell their music directly to consumers.
3. Mobile Music Applications - Mobile music applications such as Kyte are becoming an increasingly popular way for producers, recording artists, and even consumers to create and distribute digital music online, on their cell phones or throughout social networks.
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