I don't ride my bike to work, so it would be pretty hard for me to justify the purchase of the Rapha Rain Jacket. However, if your bicycle is your choice method of transportation, this jacket is right up your alley.
The Rapha Rain Jacket is lightweight and almost looks like any other regular jacket until you unfurl the bib. This key feature enables the Rapha Rain Jacket to ensure splatter-free slacks from mount to dismount.
What Makes This Trend Stand Out
- Clean-commuting
- Opportunity for retailers to capitalize on products that address the needs of commuters who want to keep their clothes clean during transit.
- Multifunctional-apparel
- Opportunity for fashion brands to create clothing that can serve multiple purposes, such as keeping riders clean while cycling.
- Sustainable-urban-transportation
- Opportunity for technology companies to create sustainable transportation solutions for urban commuters.
Sectors Adopting This
- Fashion-retail
- Fashion retailers can leverage the trend of clean-commuting by introducing lines of multifunctional apparel.
- Bicycle-manufacturing
- Bicycle manufacturers can collaborate with fashion brands to develop bicycles and accessories that complement these types of jackets and enable clean commuting.
- Urban-transportation
- Technology companies can focus on creating sustainable urban transportation options that appeal to commuters who want to keep their clothes clean on their commutes.
