In the last few years, facial tattoos have become an important part of the gangsta rap aesthetic for several major artists, and cartoonist Dustin Glick's 'Rap Face Tats Go Indie' comically displays what would happen if this movement expanded past gangsta rap and moved towards the mainstream culture of pop and indie-rock.
The list of rappers who sport facial tattoos is a veritable who's who of contemporary rap music: Lil' Wayne, Wiz Khalfia, Gucci Mane, Rick Ross, and the Game all proudly rock facial ink. Collected in this series of photoshopped pictures are the faces of major pop stars (Justin Bieber) and indie rockers (Arcade Fire, Bon Iver) trying their best to capture some of the impressive swagger displayed by the aforementioned face tat flaunting rappers. It may not come as a surprise to you, but Dustin Glick's 'Rap Face Tats Go Indie' does a great job of exposing the ridiculousness of facial tattoos on most people, and forces a greater appreciation of the people that are able to do it and not look like the victim of a face-painting exercise gone wrong. Enjoy.
Implications - One of the most effective ways a company can generate brand interest is by parodying a popular Internet or pop culture fad. By viewing a cultural touchstone through a comic lens, the company shows that it is on the forefront of contemporary entertainment, as well as wholly unafraid of potentially controversial topics.