Swedish fashion label Acne Studios launches a new collection made possible with the help of artist Grant Levy-Lucero. The inspiration stems from classic American iconography visuals, perfectly pairing with hand-painted signage that nods to California.
The collaboration also references old flour sacks, that have been brought to a new life with tweed and cotton materials. Some of the slogans that detail the pieces include "Fresh Pop Culture" and "Enjoy Acne Studios." The print is retro for a nostalgic media feel. These details can also be seen on a slew of apparel options including hoodies, tees, oversized tunic dresses, flared trousers, and sweaters as well. The accessories round out the capsule with canvas handbags, socks, a keyring, wallet, beanie, and scarves.
Image Credit: Acne Studios
Why This Trend Is Growing
- Printed Streetwear
- There is an opportunity for artists to collaborate with fashion brands to create unique printed streetwear pieces that nod to classic iconography.
- Nostalgic Media Style
- Fashion brands can tap into nostalgia for classic American iconography and create a retro feel with their campaigns and apparel.
- Sustainable Materials
- There is an opportunity for fashion brands to use sustainable materials like tweed and cotton in their collections, giving new life to old flour sacks and promoting eco-friendliness.
Industries Being Reshaped
- Fashion Industry
- Brands can partner with artists to create unique collections that tell a story and make a statement.
- Art Industry
- Artists can collaborate with fashion brands to expand their reach and experiment with print techniques on apparel.
- Sustainable Fashion Industry
- Sustainable fashion brands can adopt the use of eco-friendly materials like tweed and cotton to create garments that promote environmental conservation.
