Built to cater to a new breed of ethical luxury customer, the new Range Rover upholstery features Kvadrat wool or plant-based textiles. The new Range Rover upholstery will be available on the Evoque SUV and offers up an alternative to traditional leather options. According to Range Rover's chief designer Amy Frascella, "we've also designed and developed what we like to call 'materiality options'. So non-leather, premium alternatives." These new animal-friendly materials are meant to reflect the increased demand from high-end consumers for materials that are more sustainable and ethical.
One of the new materials is a wool-polyester bend, which was developed by Land Rover with Danish textile company Kvadrat. This material features 30% wool and 70% polyester, allowing for excellent warmth with a more contemporary aesthetic. The other alternative leather material is known as Eucalyptus Melange and is a hybrid plant-based material developed by Land Rover.